Let There be Beer – Grass roots or astroturf?
A new campaign is underway in Mother England to renew interest in Beer, since punters seem to be moving away to Cider and Wine. I’ll let this article do the talking.
“Brewing giants including Molson Coors AB-InBev, Carlsberg and Heineken have joined forces with the British Beer & Pub Association (BBPA), the Campaign for Real Ale (CAMRA) and the Society of Independent Brewers to launch the ‘Let There Be Beer’ activity.”
“Let There Be Beer is about instilling a passion for beer in the nation’s hearts and remind the nation why beer is the nation’s best-loved drink. But for many, beer simply means pints of warm, flat lager. That couldn’t be further from reality!”
If you say so, people who make copious quantities of TASTELESS LAGER. Since when is Lager served warm and flat anyway?
I’m all for promoting good beer. But I’m just putting it out there guys – the first one’s free – if you stopped buying out all of the small, local, free thinking breweries and turning them into cogs in your faceless corporate machine, forcing them to crank out endless gallons of soulless, tasteless product – maybe people will regain their passion for beer.
What do you think?
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