Hopful Thinking

Hopful Thinking

I Drink, Therefore I Am.

  • Beer Recipes
  • Beer Reviews
  • Brewery Spotlight
  • Home Brewing
  • Hopful Thoughts
  • Showcase
  • Travels
  • Book Reviews
  • Featured
  • About
  • Featured

Let There be Beer – Grass roots or astroturf?

Posted in Hopful Thoughts by Dan
Jun 28 2013

A new campaign is underway in Mother England to renew interest in Beer, since punters seem to be moving away to Cider and Wine. I’ll let this article do the talking.

“Brewing giants including Molson Coors AB-InBev, Carlsberg and Heineken have joined forces with the British Beer & Pub Association (BBPA), the Campaign for Real Ale (CAMRA) and the Society of Independent Brewers to launch the ‘Let There Be Beer’ activity.”

“Let There Be Beer is about instilling a passion for beer in the nation’s hearts and remind the nation why beer is the nation’s best-loved drink. But for many, beer simply means pints of warm, flat lager. That couldn’t be further from reality!”

(more…)

  • Tweet
No Comments yet »
Tagged as: brandwank, England, marketing

Get updates by Email

RSS Feed RSS - Posts

Twitter

  • Drinking a Stone Free by @8wiredbrewing @ GABS2018 — https://t.co/IiOBlZ3eS7 02:39:54 PM June 30, 2018
  • Drinking an Iron Dragon Waving Cat by @outliercartel @ GABS2018 — https://t.co/TbrsLJysgb 02:39:33 PM June 30, 2018
  • Drinking a Shake Your Mangos by @BrewingBones @ GABS2018 — https://t.co/LIdFaTMwj1 02:38:36 PM June 30, 2018
  • RT @justinbaragona: Rachel Maddow chokes up and cries on air as she struggles to deliver news that migrant babies and toddlers have been se… 07:53:13 PM June 20, 2018
  • RT @tarbard: I made a device that checks the council website and lights up to show you what colour bin to put out. I call it the Bindicator… 06:07:00 PM June 02, 2018
  • Drinking an Electron by @SunshineBrews - https://t.co/T95QYsHlqo #photo 06:16:47 PM February 09, 2018
  • Drinking an Avgas Pilsner by Pilot Brewery @ Giraffe by Simon Gault — https://t.co/Go7ZLtO8pk #photo 05:33:07 PM February 09, 2018
  • Cold beer, cool jazz, warm food. Not a bad way to spend an afternoon.... (Hopitoulas) https://t.co/JYlP7jFIpe 05:29:34 AM October 27, 2017
  • Drinking a Ragin' Cajuns by @BayouTecheBiere at @willajeannola — https://t.co/7GXNEWypC0 #photo 06:05:24 AM October 26, 2017
@hopfultweeting

Archives

  • October 2014
  • June 2013
  • May 2013
  • March 2013
  • August 2012
  • July 2012
  • June 2012
  • April 2012
  • March 2012
  • February 2012
  • December 2011
  • November 2011
  • October 2011
  • August 2011
  • July 2011
  • June 2011
  • May 2011
  • April 2011

Recent Comments

  • hopfulthinking on New Zealand’s Answer to Munich
  • hopfulthinking on New Zealand’s Answer to Munich
  • Dave on New Zealand’s Answer to Munich
  • Jager Tron on New Zealand’s Answer to Munich
  • Dan Capper on New Zealand’s Answer to Munich

Other Guff